Hakumi Nuru Massage Soi 33 Bangkok: Prices & Booking

By Rich — reviewing Bangkok & Pattaya nightlife first-hand since 2019 · Updated August 2026

Right, let’s talk about Hakumi Nuru Massage — the Japanese gel-slide shop wedged into Sukhumvit Soi 33 that’s got half of Phrom Phong talking. You know the strip — that old “Dead Artists” run where bar clatter fades into leafy money near EmSphere. Duck into the 33 alley, past the wine bars and knackered salarymen, and there’s the door — straight across from the mall, pulling a 4.8.

The quick version

Where: 4/19 Sukhumvit Soi 33, Khlong Tan Nuea, Watthana — five minutes on foot from Phrom Phong BTS (Exit 5), straight across from EmSphere.
What: proper Japanese-style nuru — gel, mattress, full body-slide, none of the shy stuff.
Hours: 10am to midnight, every single day.
Damage: 3,200฿ for the cheapest solo ticket, up to 9,000฿ if you go big on the couple VIP.
Rep: a 4.8 — and this place is barely a year old, so that score got earned fast.

Why the Hakumi Nuru Massage buzz is real

Here’s the thing about a new shop with a fat rating: it hasn’t had years to coast. Hakumi popped up in early 2025 and the regulars are already going back and scoring it high. That’s not a legacy rep on fumes — it’s a lot of blokes walking out grinning in a short window. A score climbing that quick usually means consistent, not lucky.

And this is the polished end of the nuru game. Forget grubby walk-ups with a plastic curtain — think clean rooms, real space, a bit of spa hush.

The rooms and the vibe

The menu splits three ways on room quality. There’s the Deluxe Shower room for a no-nonsense solo session, a VIP Jacuzzi room if you fancy a soak first, and bigger setups for the two-lady and couple bookings. Pay more, get more space and the jacuzzi. Simple as that.

You don’t pick from a fishbowl here either. Staff hand you an iPad, you scroll the day’s roster, and they’ll help you match on looks and language — a few of the girls handle English or Chinese. They post the lineup online daily too, so you can do your homework before you even walk in.

The service

The whole pitch is authentic nuru, and they lean into it hard: genuine imported Japanese gel on a real nuru mattress, trained girls, a proper step-by-step slide with no rushing and no cheeky upselling. Every package on the board is the full works — from the solo Deluxe right up to the couple tiers — so nobody’s hedging about what you’re paying for. If you’re still sizing up the wider Bangkok nuru massage scene, file this one under Sukhumvit specialist, not budget soapy.

Price and value

They publish the whole ladder, and every line is billed full service:

Deluxe Shower: 3,200฿ / 40 min · 3,500 / 60 · 4,000 / 90
VIP Jacuzzi: 4,000฿ / 60 min · 5,000 / 90
2 Ladies (Shower): 6,500฿ / 60 min · 7,500 / 90
2 Ladies (VIP Jacuzzi): 7,500฿ / 60 min · 8,500 / 90
Special Couple (Shower): 7,500฿ / 60 min · 8,000 / 90
Special Couple (VIP Jacuzzi): 8,500฿ / 60 min · 9,000 / 90

Budget a tip on top — reckon around 500฿ or more if she’s earned it — so you’re not caught short. And bring cash: Thai baht or Thai QR is the safe play, because card’s not a sure thing here. At 3,500฿ for a solo hour it sits mid-to-upper for a Sukhumvit nuru shop, but it’s one flat ticket — none of the all-night creep you get juggling bar fines and drink prices in the go-gos.

How to book

Walk-ins work, but the good girls get snapped up at peak, so fire off a message first if you’ve got someone in mind from the roster. LINE (@hakumi) or Telegram (@hakumimassage) are the reliable routes; WhatsApp on the same number can be flaky. Or just sort it straight off their own site, which refreshes the daily lineup.

Getting there

Phrom Phong BTS, Exit 5, cross toward EmSphere and turn into Soi 33 — the shop’s at number 4/19, about five minutes on foot. Easy, well-lit, right on the money end of Sukhumvit. No dodgy back-soi treasure hunt.

Who it’s for

Go if you want the real Japanese gel-slide in a clean room and you don’t mind paying a Sukhumvit premium — especially if the two-lady or couple tiers are your thing, because not many shops round here run those so openly. Give it a miss if you’re chasing a cheap soapy, if you need to eyeball a full fishbowl before committing, or if you’ll only pay by card. Check the roster, message ahead, bring baht for the ticket and the tip. Sorted.

Hakumi Nuru Massage FAQ

How much is Hakumi Nuru Massage?

The full-service menu runs from 3,200฿ for a 40-minute Deluxe Shower (3,500 for 60, 4,000 for 90) up through the VIP Jacuzzi (4,000–5,000), the 2-Ladies tiers (6,500–8,500) and the Special Couple packages (7,500–9,000). Tip’s usually 500฿ or so on top.

Where is it and what’s the nearest BTS?

4/19 Sukhumvit Soi 33, Khlong Tan Nuea, Watthana — a five-minute walk from Phrom Phong BTS (Exit 5), right across from EmSphere.

How do you book it?

LINE (@hakumi) or Telegram (@hakumimassage) are your best bets; WhatsApp on the same number can be unreliable. It’s open 10am to midnight daily, and walk-ins are fine if nobody specific is on your list.

How do you pick a girl?

Off an iPad, not a fishbowl — staff help you match on looks and language, and some of the girls speak English or Chinese. They post the day’s roster online too.